Experience

Apple | 2022 to Present
Email Producer, Apple Music, Podcasts, TV & Books

  • Responsible for the end-to-end production of marketing, educational, and transactional email campaigns delivered to a global audience of Apple Music, Apple Podcasts, Apple TV, and Apple Books creators and partners

  • Work includes creating email communications using HTML and CSS, leading cross-functional meetings, managing deliverable timelines, and collaborating with engineering to build targeted, segmented audiences

  • Present updates to leadership, outlining communication strategy, testing, segmentation, performance, and trends across recent campaigns

  • Focused on improving personalization to deliver the most ideal experience for each customer while adhering to Apple’s industry-leading privacy protections

United Airlines | 2021 to 2022
Specialist, Marketing Strategy

  • Own the B2C email channel for brand and loyalty marketing campaigns, connecting our active audience of over 5 million MileagePlus members with highly targeted content through campaign development, design, copywriting, testing, automated triggers, and reporting

  • Plan, develop, and deliver assets for other channels, such as United.com, Hemispheres magazine, inflight entertainment, airport displays, MileagePlus app, social media, and direct mail

  • Collaborate with Product and Partner teams to develop marketing plans, while working closely with outside agencies and vendors to ensure objectives are shared and supported

  • Serve as project manager for all promotions and programs, managing communication strategy, creative development process, production schedules, approval processes, and budgets

  • Develop the overall communications strategy for programs and promotions, while coordinating with other stakeholders such as Public Relations, Marketing Communications, and Operations to ensure communications are integrated and consistent across United-owned channels

  • Build targeted, segmented email campaigns based on previous campaign learnings and competitive insights, determining customer journey through each stage of the marketing funnel

  • Continuously learn about our audience to ensure campaigns are effectively targeted and deliver highly relevant offers, managing audience overlap across all campaigns

  • Drive multivariate tests to continually improve creative, copy, targeting, and offers

  • Partner portfolio includes MileagePlus Shopping, Star Alliance, IHG Hotels & Resorts, NRG Home, Rocketmiles, SimpliSafe, and United Shop

MAST Travel Network | 2006 to 2021
Manager, Digital Media

  • Partner portfolio included brands such as AIG, Delta Vacations, Disney, Globus, Norwegian Cruise Line, Royal Caribbean International, Universal, and Viking.

  • Responsible for all aspects email marketing, including planning, design, production, automation, testing, and CRM integration, winning the Travel Weekly award for email marketing twice

  • Managed multi-channel marketing campaigns from start to completion, including strategic planning, copywriting, design, and data reporting, increasing revenue, brand recognition, and value for partnerships

  • Oversaw the development of new technology, including software to import third-party reports into our back-office system, eliminating ongoing costs and reducing data entry errors

  • Developed new virtual travel seminar series with expert presenters from the industry's top tourist boards, tour operators, and cruise lines, managing all marketing communications, including emails, triggers, registration pages, and post-event surveys

  • Member of event-planning and promotion team tasked with producing live and virtual events, from 5-day destination conferences to the region’s largest travel industry trade show

Manager, Online Services

  • Developed integrated digital marketing program, increasing annual marketing revenue by 30%

  • Managed Facebook ads and lead-generating landing pages, enhancing our ability to target new customers with relevant offers and provide added value to our partners

  • Spearheaded initiative to train our membership on new technologies and social media marketing by developing curriculum and conducting training during meetings, trade shows, and a “Seminar at Sea” onboard Celebrity Cruises

  • Coordinated the migration of email, shared files, and CRM to new cloud-based systems, delivering a more flexible, productive remote working environment

Member Services Coordinator

  • Launched a successful new email marketing program, increasing revenue and providing added value for our membership

  • Designed cohesive graphics, themes, web pages, and printed materials for all company programs and events, delivering winning content and elevating brand

  • Tracked participation and managed targeted database segments for all direct mail marketing, maximizing ROI for our membership and providing more customized touch points for consumers